Work in progress — nothing here is live yet

We're building BrickRights to fight Roblox IP theft.

BrickRights doesn't exist yet. We're an early-stage project figuring out how to help Roblox creators monitor, flag, and file DMCA and Rights Manager claims without doing it all by hand. Below is what we want to build — and why.

Thinking about solo devs and studios alike. Nothing described here is live today.

Roblox won't catch this for you.

There's no Content ID for Roblox. The platform only acts after someone files a claim — and proving it is on you.

01

Assets get reuploaded

Models, decals, and scripts are copied from the catalog or your game with a few clicks and reused as someone else's.

02

Games get cloned fast

Near-identical clones can go live within days of your update, copying mechanics, UI, and icons almost wholesale.

03

Enforcement is manual

Filing through Rights Manager or DMCA takes time, evidence, and know-how most creators don't have to spare.

Here's the plan. None of it exists yet.

This is the direction we're working toward, not a description of a working product. We'd rather be upfront about that than oversell it.

1
Goal

Monitor

We want to build automated scanning of the catalog and game listings for matches to assets and games creators have registered as theirs.

2
Goal

Flag & File

We want to help build the evidence packet and guide — and eventually help automate — DMCA and Rights Manager filings.

3
Goal

Track & Escalate

We want creators to be able to track a claim through takedown, counter-notice, and escalation without having to guess what happens next.

From solo devs to full studios.

We want BrickRights to scale with how much a creator has to lose — here's how we're thinking about it.

Indie & Solo Creators

We want to offer lightweight monitoring and guided, self-serve claim filing at a price that makes sense for a single game or asset line.

  • Automated clone detection (planned)
  • Guided DMCA & Rights Manager filing (planned)
  • Plain-English claim tracking (planned)

Studios & Brands

We want to offer full-service protection for multi-game portfolios and licensed IP, with a team that helps file and escalate on a creator's behalf.

  • Dedicated account manager (planned)
  • Portfolio-wide asset monitoring (planned)
  • Priority escalation & brand enforcement (planned)